Maison Soléne
A Paris-based fashion house reimagined through cinematic visuals and subtle, tactile digital design.
Maison Soléne is a Paris-based skincare atelier blending artisanal formulations with clinical science. Their products — rooted in minimalism, purity, and slow beauty — embody a philosophy of care that’s deeply human and refreshingly unhurried.
When Maison Soléne came to Mōra, they had a loyal following but lacked a visual identity that expressed their quiet sophistication. Their challenge was not recognition — it was resonance.
We were tasked to design a brand that would feel like a breath of stillness in a noisy world — where every detail, from the wordmark to the texture of the packaging, whispered calm confidence.
Visual direction
The visual language was inspired by light and stillness. We designed a custom logotype — a soft serif with delicate ligatures — to reflect craftsmanship and femininity. The supporting wordmark features letterforms spaced wide enough to breathe, evoking tranquility and openness.
Photography direction focuses on intimacy — skin close-ups, soft shadows, gentle movement. The imagery avoids perfection; it embraces texture and touch.
CLIENT:
Maison Soléne — Artisanal Skincare Brand, Paris, France
INDUSTRY:
Social
CATEGORY:
Art direction
TURNAROUND TIME:
9 weeks
DELIVERABLES:
Brand Strategy & Positioning, Visual Identity Design, Packaging System, Art Direction & Photography Guide, Tone of Voice Development, E-commerce Web Design Mockups
Key features
Scalable identity system: for print, digital, and product packaging.
Minimalist packaging series: using sustainable materials.
Consistent digital tone: merges science with sensuality.
Product storytelling system: emphasizing ritual and authenticity.
Results
After launch, Maison Soléne experienced:
A 130% increase in online engagement within the first quarter.
Recognition from Elle France and The Dieline for design excellence.
Successful retail partnerships with eco-luxury boutiques in Paris and Milan.
The rebrand helped Maison Soléne find its true visual language — one rooted in grace, patience, and care.
At Mōra, this project reminded us that luxury isn’t louder — it’s slower, softer, and infinitely more human.
