Nuvō Health
A fresh, human-centered identity system designed to make advanced care feel approachable and empathetic.
Nuvō Health is a wellness technology startup reimagining preventive healthcare through personalized diagnostics and lifestyle tracking. When they approached Mōra, they had the science, but not the story.
Their challenge was to humanize their innovation — to make health feel personal, empowering, and beautifully uncomplicated.
We built a brand identity and digital experience that transforms clinical precision into calm confidence. The result? A health brand that feels less like a lab, and more like a living system.
Visual direction
The visual system draws from biology — layers, gradients, and subtle motion inspired by organic growth and cell structures. The logomark represents balance and renewal — a circular form divided by a soft gradient line, symbolizing the connection between technology and human wellbeing. Colors move between soft neutrals and restorative hues: sage, blush, and mineral blue — tones that calm rather than excite. Typography balances clarity with warmth. We combined a clean sans-serif for data-driven sections with a humanist serif for emotional storytelling.
UI motion was crafted to breathe — smooth fades, gentle transitions, no abrupt shifts. It’s design that speaks softly and heals visually.
CLIENT:
Nuvō Health — Personalized Wellness Technology
INDUSTRY:
Healthcare
CATEGORY:
Branding
TURNAROUND TIME:
10 weeks — Brand Strategy, Visual Identity, and Website Experience
DELIVERABLES:
Brand Strategy & Positioning, Visual Identity Design, UX/UI Design for Web App, Copy & Tone of Voice System, Photography Direction, Iconography System, Interactive Prototypes
Key features
Modular design system: for web and mobile scalability.
Interactive wellness dashboard: showing real-time health insights.
Guided onboarding experience: to personalize user goals.
Consistent iconography system: rooted in organic geometry.
Inclusive design: feels approachable across demographics.
Results
Within six months of the redesign, Nuvō Health saw:
A 75% increase in user retention across their mobile app.
A 40% faster onboarding flow, with fewer drop-offs.
Positive feedback from medical partners and investors highlighting the “calming intelligence” of their brand.
The project became an internal mantra for Mōra — proof that empathy and clarity can turn science into soul.
Nuvō Health now stands as a brand that doesn’t just track wellness — it embodies it.
