Everkind Foundation
A purpose-driven rebrand built on empathy, clarity, and a unified narrative for social good.
Everkind Foundation is a global nonprofit empowering children in under-resourced communities through education and creative development. Their work has real human impact — but their brand was struggling to connect with modern donors, educators, and youth.
When Mōra was invited into the conversation, we saw an organization full of heart — but visually fragmented. Their identity lacked consistency and digital presence, making their message feel smaller than their mission.
Our goal was simple: to build a brand system that radiated hope, trust, and dignity. Not charity. Empowerment.
Visual direction
We designed a brand that feels human-first and emotionally intelligent. The logo features a lowercase wordmark with gentle curves — approachable yet professional. It’s paired with a circular symbol representing unity and growth — each segment reflecting connection and shared progress. The color palette was key: sunlight yellow, deep navy, terracotta, and off-white — vibrant but grounded. It communicates optimism without feeling naïve. Typography uses a friendly sans-serif for headlines and a geometric serif for warmth in storytelling. Illustrations were commissioned in collaboration with local artists — organic, imperfect, and full of life.
Photography direction focuses on real stories — children learning, volunteers engaging, communities thriving — always framed with dignity, not pity.
CLIENT:
Everkind Foundation — Global Nonprofit for Children’s Education, Nairobi / New York
INDUSTRY:
Nonprofit
CATEGORY:
Branding
TURNAROUND TIME:
7 weeks — Brand Identity, Campaign System, and Digital Guidelines
DELIVERABLES:
Brand Identity Design, Visual System & Iconography, Color & Typography Framework, Campaign Identity Toolkit, Tone of Voice Guide, Social Media Template Suite
Key features
Flexible identity system: adaptable across international campaigns.
Unified visual language: humanizes the foundation’s voice.
Branded social templates: for fast campaign rollout.
Illustration and icon set: reflecting diversity and inclusion.
Digital accessibility design: ensuring universal legibility.
Results
Following launch, Everkind Foundation reported:
A 150% increase in donor engagement across social and email campaigns.
Partnerships with UNICEF and Global Education First.
Recognition in AIGA’s Design for Good Showcase (2025) for social impact branding.
The new identity helped shift the conversation — from helping others to building futures together.
At Mōra, Everkind reminded us that design isn’t just about aesthetics — it’s about amplifying empathy.
